What's the difference between content creation and copywriting? It's a question I hear often and for good reason. Many people use these words interchangeably, but they're not the same.

I recently had the incredible opportunity to attend my first Inbound conference in San Francisco. HubSpot’s premier event is the go-to destination for anyone looking to dive deep into digital marketing, covering everything from research and execution to reporting and evaluation. This is some of what I learned and experienced.