Authentically Written

Blog articles about communications, marketing, advertising and more.

Melyssa P. Edwards Melyssa P. Edwards

Beyond the scroll

We live in a world where attention has become currency — literally and figuratively. In the U.S., TikTok has more than 90 million users who spend nearly an hour on the platform every single day.

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Melyssa P. Edwards Melyssa P. Edwards

Belonging is the real culture strategy

Belonging is a powerful and necessary in the workplace. When people feel seen, valued, and included, they contribute and thrive. Yet, somewhere along the way,

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