Authentically Written

Blog articles about communications, marketing, advertising and more.

Melyssa P. Edwards Melyssa P. Edwards

“Just Be Yourself” isn’t the whole story

Being yourself doesn't mean sharing every thought, experience, and detail of your life. It means understanding which parts of your story are most relevant to the people you want to serve.

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Melyssa P. Edwards Melyssa P. Edwards

Beyond the scroll

We live in a world where attention has become currency — literally and figuratively. In the U.S., TikTok has more than 90 million users who spend nearly an hour on the platform every single day.

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Melyssa P. Edwards Melyssa P. Edwards

Belonging is the real culture strategy

Belonging is a powerful and necessary in the workplace. When people feel seen, valued, and included, they contribute and thrive. Yet, somewhere along the way,

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