What's the difference between content creation and copywriting? It's a question I hear often and for good reason. Many people use these words interchangeably, but they're not the same.

In my nearly three decades of crafting messages, I've learned that writing rarely begins with the words themselves. Long before I put pen to paper or type out words on a screen, I listen. 

We live in a world where attention has become currency — literally and figuratively. In the U.S., TikTok has more than 90 million users who spend nearly an hour on the platform every single day.

At the end of the day, I simply love words. It's been a lifelong affair that began with reading, and I feel incredibly fortunate to pair that passion with my livelihood.

Earlier this year, during one of my book club meetings, the author joined us to discuss the book and her writing process. She’s a prolific best-selling author, and something she offered as advice to other writers has stuck with me ever since: Don’t be …

At an early age, my parents gave me one of the greatest gifts: a love of reading. Over the years, that love evolved into an affinity and talent for writing. Today, I consider myself a genuine and effective storyteller; not just because I know how to string words together but because I’ve learned how to make them resonate.

I recently had the incredible opportunity to attend my first Inbound conference in San Francisco. HubSpot’s premier event is the go-to destination for anyone looking to dive deep into digital marketing, covering everything from research and execution to reporting and evaluation. This is some of what I learned and experienced.